Kuwo
Kuwo Music is a Chinese streaming service from Tencent Music with personalized offerings, charts, audio and entertainment content, and strong device integration.
About Kuwo
Kuwo Music is part of Tencent Music Entertainment and is one of China’s established music platforms. The service offers music streaming, personalized recommendations, charts and additional audio and entertainment content.
Kuwo places a strong emphasis on scenario- and mood-based listening as well as integration into cars and other devices. Its offering extends beyond conventional music to include longer-form audio and interactive features.
For international catalogues, Kuwo is another important route into the Chinese digital market within the Tencent Music ecosystem.
Key Markets
Kuwo Music is primarily aimed at the Chinese market and Chinese-speaking users.
Key Features
Part of Tencent Music, personalized and scenario-based recommendations, vehicle and device integrations, streaming, charts and additional audio formats.
Information for Artists & Labels
Artist names, releases and contributors should be delivered consistently across Tencent Music services to ensure correct attribution. Simplified Chinese metadata and complete rights for China are particularly helpful. Profile and catalogue corrections are