KuGou

KuGou

KuGou is a major Chinese music service from Tencent Music, offering streaming, downloads, personalized recommendations, charts and social entertainment features.

Type: Streaming and Download
Delivered via: Kanjian

About KuGou

KuGou Music is part of Tencent Music Entertainment’s platform portfolio and is one of China’s established online music services. The service combines streaming and downloads with charts, recommendations and additional entertainment features.

Music can be discovered through search, personalized playlists, rankings and social or interactive sections. KuGou is closely connected to the broader Tencent Music ecosystem, which also includes QQ Music and Kuwo Music.

For international artists and labels, KuGou provides access to a large Chinese audience and to a market in which local metadata, platform trends and community features play an important role.

Key Markets

KuGou is primarily aimed at the Chinese market and Chinese-speaking users.

Key Features

Part of the Tencent Music ecosystem, streaming and downloads, personalized playlists, charts, social entertainment features and extensive copyright and catalogue infrastructure.

Information for Artists & Labels

Complete rights for China, consistent artist IDs and metadata in Simplified Chinese improve correct attribution and discoverability. Artist names, versions and contributors should be kept as consistent as possible across QQ Music, KuGou and Kuwo. TME offe

27. August 2026