TikTok
TikTok is a global short-video and social-media platform where music is discovered and spread through Sounds, trends, challenges and user-generated videos.
About TikTok
TikTok is a global short-video and social-media platform from ByteDance. Music is a central component of many videos, trends, challenges and creative formats.
Delivered tracks can become available as official Sounds on the platform and be used by users in their own videos. Repeated sound usage can expose songs to new audiences far beyond conventional streaming mechanisms.
With TikTok for Artists, TikTok provides additional analytics and release tools. The Chinese sister platform Douyin is operated separately and is listed as its own destination on our website.
Key Markets
TikTok is used worldwide and is particularly relevant among younger audiences in Europe, North and South America, Asia, the Middle East and many other markets.
Key Features
Music discovery through Sounds, short videos, trends and challenges, extensive UGC reach, and TikTok for Artists with analytics and selected release tools.
Information for Artists & Labels
Clear ISRCs, consistent artist names and complete rights for social and UGC use are important so a release is linked to the correct official Sound. TikTok for Artists can provide performance and audience data as well as selected pre-release features. Uses