Snapchat
Snapchat makes music available as Sounds in Snaps, Stories and Lenses, connecting songs with creative short-form content, sharing and links to full listening experiences.
About Snapchat
Snapchat is a visual messaging and social-media platform where music can be integrated into Snaps, Stories and creative Lenses through the Sounds feature.
Users can select an available song or excerpt from the music library and combine it with their own photos or videos. Music is therefore discovered through personal communication, public Stories and creative trends.
For available songs, users can access additional information and follow links to hear the full track on a music service.
Key Markets
Snapchat is used worldwide and is particularly relevant among younger audiences in North America, Europe, the Middle East and other mobile social-media markets.
Key Features
Music library for Snaps and Stories, Sounds in creative short-form formats and Lenses, viral use and links to full songs on music services.
Information for Artists & Labels
Delivered tracks can appear as Sounds in Snapchat’s music library. Clear ISRCs, consistent artist names and complete rights for UGC and social use are important so usage can be attributed correctly. A song should ideally be linked to one consistent offici