Douyin
Douyin is TikTok’s sister platform in China and brings music to a large Chinese audience through short videos, sounds, trends and user-generated content.
About Douyin
Douyin is ByteDance’s Chinese short-video and social-media platform and the Chinese counterpart to TikTok. Music is a central part of many videos, challenges, trends and creative formats.
Delivered tracks can appear as sounds within the platform and be used by users in short videos. Music discovery therefore happens mainly through repeated use, community trends and visual content rather than through conventional album or playlist listening.
Douyin is operated separately from TikTok in both technical and content terms. Separate rights, metadata and correct sound attribution are therefore required for the Chinese market.
Key Markets
Douyin is aimed at the Chinese market. The international sister platform TikTok is listed separately on our website.
Key Features
Music discovery through short videos, sounds, challenges and viral trends within a standalone Chinese social-media ecosystem.
Information for Artists & Labels
Tracks for Douyin should be delivered with clear ISRCs, consistent artist names and complete rights information for China. Correct linkage between a release and its official sound is important so usage can be consolidated and attributed. Douyin is not a t