About Meta

With Facebook, Instagram and WhatsApp, Meta operates some of the world’s largest social-media and communication platforms. Music on these services is not consumed in the same way as on a traditional streaming service. Instead, it becomes part of social-media content and can be used and discovered by users across a range of formats.

On Instagram and Facebook, songs can be used in Reels, Stories, videos and other types of posts. This creates additional connections between music, artists and their audiences, particularly when tracks are used and shared in user-generated content. Instagram provides a licensed music library that allows available songs to be added directly to eligible content.

WhatsApp is now also part of this music ecosystem. Users can add music from an integrated library to WhatsApp Status updates, allowing distributed tracks to be discovered and used not only on Facebook and Instagram but also within WhatsApp.

Alongside the reach created through social-media content, correct artist and release attribution and the protection of music rights also play an important role across Meta platforms. Facebook and Instagram use technologies for identifying copyrighted material that can detect matching audio and video content and process it according to the rights information on file. Meta provides rights holders with tools including Rights Manager for this purpose.