YouTube Music
YouTube Music combines traditional music streaming with the wider YouTube ecosystem, making official releases, music videos, Shorts and other artist content discoverable together.
About YouTube Music
YouTube Music is Google’s music streaming service and is closely connected to the wider YouTube platform. Official releases can therefore be discovered not only through conventional audio streaming but also alongside music videos, live content, Shorts and other artist content.
The Official Artist Channel plays a central role. It brings together an artist’s official YouTube presence and serves as a central destination for songs, albums, music videos and additional content, connecting music distribution more closely with the artist’s own video and community presence.
With YouTube Analytics for Artists, artists receive detailed insight into the performance of their songs and videos. Analytics cover different formats and show, among other things, how music is used and discovered in Shorts and in content published by other channels.
Key Markets
YouTube Music is available in numerous countries and regions worldwide and additionally benefits from the global reach of the wider YouTube platform.
Key Features
Close connection between music streaming and YouTube, Official Artist Channels, music videos and Shorts, extensive artist analytics and strong cross-format music discovery.
Information for Artists & Labels
A correctly assigned Official Artist Channel is especially valuable because it brings official releases and other artist content together in one place. Analytics for Artists shows not only the performance of an artist’s own songs and videos but also data