NetEase Music
NetEase Cloud Music is a major interactive streaming service in China with a strong community, personalized recommendations and a particular focus on independent artists.
About NetEase Music
NetEase Cloud Music is a leading interactive music streaming service in China. The platform combines streaming and personalized recommendations with a particularly active community around songs, playlists and artists.
Comments, shared playlists and social interactions are an important part of the user experience. At the same time, NetEase Cloud Music supports an extensive ecosystem for independent artists, including programmes for development, promotion and monetization.
For international rights holders, the platform provides access to an engaged Chinese audience and to a market in which community activity and local music discovery play a major role.
Key Markets
The main focus is on China and Chinese-speaking users. The platform is especially strong among younger, community-oriented listeners and independent music audiences.
Key Features
Interactive song community, comments, playlists, personalized recommendations, strong independent-artist infrastructure and extensive local promotion and development programmes.
Information for Artists & Labels
Simplified Chinese metadata, complete rights for China and consistent artist attribution are especially important. Comments and community interaction can amplify the visibility of a release. Local independent artists have access to dedicated programmes an